Top 5 Social Networking Apps in New Zealand Q3 2023

During the third quarter of 2023, the top 5 social networking apps in New Zealand showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared:

Threads saw a notable decline in weekly downloads early in the quarter, dropping from 47K in the first week of July to around 5K by the end of September. Active users fluctuated, peaking at nearly 58K in late August before stabilizing around 47K by the end of the quarter.

WhatsApp Messenger maintained consistent download rates, averaging approximately 9K per week. Active user numbers remained robust, with a slight increase from 1.56M to 1.59M throughout the quarter.

Facebook experienced steady weekly downloads, ranging between 9K and 10K. Revenue showed a gradual increase, peaking at $8.1K in the final week of September. Active users remained stable, hovering around 3.35M.

Messenger had a consistent download rate, with weekly figures generally around 9K. Revenue witnessed a mild increase, reaching $390 in the last week of September. Active users fluctuated slightly, ending the quarter at approximately 3.48M.

Discord - Talk, Play, Hang Out saw weekly downloads averaging around 4K. Revenue showed a steady increase, peaking at $7.8K in the final week of September. Active users also saw a rise, from 427K to 433K over the quarter.

These insights are sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.